Troovo Shops Help & FAQ

Help and frequently asked questions about selling on Troovo Shops. Learn about pricing, payments, invoicing, shipping, orders, and accounting exports.

Getting Started

  1. Create an account or log in at troovo.ch
  2. Go to Troovo Shops (shops.troovo.ch) and click "Create Your Shop"
  3. Choose your shop name – This appears on your storefront
  4. Pick your URL – Your shop will be at shops.troovo.ch/yourname
  5. Add description – Tell buyers what you sell
  6. Connect Stripe – Required to accept payments (quick onboarding)
  7. Add products – Photos, prices, stock, descriptions
  8. Start selling – Share your shop link anywhere

You can sell physical products that can be shipped within Switzerland. Common categories include:
  • Handmade goods – Crafts, art, jewelry
  • Clothing & accessories – New or vintage
  • Home & garden – Decor, furniture, plants
  • Electronics – Gadgets, accessories
  • Food & beverages – Specialty items (check regulations)
  • Books & media – New or used
  • Sports & outdoors – Equipment, gear

Prohibited: illegal items, weapons, counterfeit goods, adult content. See our Terms of Service for full details.

Yes! In your dashboard you can customize:
  • Logo – Square image for your storefront
  • Banner – Header image (wide format works best)
  • Description – Tell your story (max 500 characters)
  • Website link – Link to your main website
  • Social links – Instagram and Facebook profiles
  • Categories – Organize your products
Payments & Pricing

  • Creating a shop: Free
  • Listing products: Free
  • Monthly fees: None
  • When you sell: 4% platform fee

You only pay when you make a sale. The 4% fee is automatically deducted from each transaction. Stripe also charges their standard payment processing fees (typically 2.9% + CHF 0.30 for cards).

Charities: Registered charities pay 0% platform fee – contact us for verification.

Customers can pay with:
  • TWINT – Switzerland's most popular mobile payment
  • Credit/Debit Cards – Visa, Mastercard, American Express
  • Apple Pay – One-tap checkout on Apple devices
  • Google Pay – One-tap checkout on Android
  • Klarna – Buy now, pay later
  • Link – Stripe's fast checkout

Payment methods are automatically shown based on customer location and device. All payments are processed securely through Stripe.

Payments go directly to your Stripe account:
  1. Connect Stripe – Click "Connect Stripe" in your dashboard
  2. Create or link account – Takes about 5 minutes
  3. Verify identity – Required by Swiss regulations
  4. Set payout schedule – Daily, weekly, or monthly

When a customer buys, money goes to your Stripe balance (minus fees). Stripe then transfers to your bank account on your chosen schedule. You never need to handle card data – Stripe manages everything securely.

After a successful sale:
  1. Immediate: Payment appears in your Stripe balance
  2. Fees deducted: 4% platform fee + Stripe processing fees
  3. Payout: Stripe transfers to your bank (usually 2-7 business days for new accounts, then based on your payout schedule)

You can view all transactions in your Stripe Dashboard. We never hold your funds – they go directly through Stripe.

Products & Inventory

  1. Go to your Dashboard → Products
  2. Click "Add Product"
  3. Fill in details: title, description, price
  4. Upload photos (up to 5 per product, max 5MB each)
  5. Set stock quantity (or leave empty for unlimited)
  6. Add shipping cost (or use shop default)
  7. Optional: GTIN/EAN for Google Shopping
  8. Save and activate

  • Format: JPG, PNG, GIF, or WebP
  • Max size: 5MB per image
  • Max count: 5 photos per product
  • Recommended: Square photos (1:1 ratio) work best

Tips for great product photos:

  • Use good lighting (natural light is best)
  • Show the product from multiple angles
  • Include a scale reference if size matters
  • Keep backgrounds clean and simple

Stock is automatically tracked:
  • Set quantity: Enter stock count when adding a product
  • Auto-decrement: Stock decreases with each sale
  • Out of stock: Products with 0 stock show "Out of Stock"
  • Unlimited: Leave quantity empty for unlimited stock

Check your dashboard regularly to restock popular items before they sell out.

Yes! Create categories in your dashboard:
  1. Go to Dashboard → Products
  2. Scroll to "Manage Categories"
  3. Add category names (e.g., "T-Shirts", "Accessories")
  4. Assign products to categories when editing them

Customers can filter your shop by category, making it easier to find what they want.

Orders & Shipping

  1. Notification: You receive an email about the new order
  2. Payment: Money is already in your Stripe account
  3. Dashboard: Order appears in Dashboard → Orders
  4. Ship it: Pack and ship the product
  5. Update status: Mark as "Shipped" in dashboard
  6. Complete: Mark as "Delivered" when confirmed

Customer receives automatic emails at each stage.

You control your own shipping rates:
  • Default shipping: Set a shop-wide default rate
  • Per-product: Override for specific items
  • Free shipping: Set rate to CHF 0.00
  • Dimensions: Add weight/dimensions for carrier quotes

Customers see shipping cost before checkout. You're responsible for actually shipping the items – we don't provide fulfillment services.

You can use any carrier you prefer:
  • Swiss Post – Most common for domestic
  • DHL – Good for heavier items
  • DPD – Competitive rates
  • Planzer – Swiss courier
  • Local pickup – Arrange with customer

Get your own shipping account with carriers. We don't have integrated shipping labels yet – you handle shipping independently.

Refunds are processed through Stripe:
  1. Go to your Stripe Dashboard (link in Shop Dashboard → Payments)
  2. Find the payment you want to refund
  3. Click "Refund" and enter amount
  4. Full or partial refunds available

Refunds typically take 5-10 business days to appear on customer's statement. Note: The original platform fee is also refunded proportionally.

Invoicing & Accounting

Yes! Professional invoices are automatically generated:
  • Your branding: Shop logo (optional), business name, address
  • Swiss format: Compliant with Swiss requirements
  • VAT ready: Shows VAT if you're registered
  • Custom prefix: e.g., "INV" → INV-2024-0001
  • Sequential numbers: Automatic numbering

Download invoices from Dashboard → Orders, or customers can download from their confirmation page.

If your business is VAT-registered in Switzerland:
  1. Go to Dashboard → Payments
  2. Enable "VAT Registered"
  3. Enter your UID number (CHE-123.456.789 MWST)
  4. Set default VAT rate (8.1% standard, 2.6% reduced)
  5. Override per product if needed (e.g., food at 2.6%)

VAT is then calculated and shown on all invoices. If you're not VAT-registered (under CHF 100,000/year revenue), leave this disabled.

Yes! Export orders for Swiss accounting software:
  • Bexio – CSV format with Swiss account codes
  • Abacus – AbaConnect XML format
  • Banana – Tab-separated format
  • Generic CSV – For any other software

Go to Dashboard → Orders, select date range, and click Export. Files include all bookings (revenue, shipping, platform fees) with proper account coding.

Your business address appears on invoices and is required for proper documentation:
  • Legal requirement: Swiss invoices must show seller address
  • Customer trust: Buyers see who they're buying from
  • Returns: Customers know where to send returns

Set this in Dashboard → Payments → Business Address. Use your actual business address – this appears on all customer invoices.

For Buyers

Checkout is quick and secure:
  1. Add items to cart or click "Buy Now"
  2. Enter shipping address
  3. Choose payment method (TWINT, card, Apple Pay, etc.)
  4. Confirm payment
  5. Receive confirmation email with invoice

All payments are processed by Stripe – we never see your card details.

Shipping time depends on the seller:
  • Processing: Sellers typically ship within 1-3 business days
  • Transit: Swiss Post A-priority is usually 1-2 days within Switzerland
  • Tracking: Sellers should provide tracking when they ship

Contact the seller directly if your order is delayed. Each shop sets their own shipping policies.

Return policies vary by shop:
  • Check before buying: Each shop sets their own policy
  • Swiss law: Online purchases have 14-day withdrawal right
  • Contact seller: Use their contact info to arrange returns
  • Refunds: Seller processes via Stripe (5-10 days)

If you have issues with a seller, contact us and we'll help mediate.

Look for these trust signals:
  • Verified ID badge – Seller verified their identity
  • Verified Business badge – Professional seller verified by Troovo
  • Complete profile – Logo, description, contact info
  • Product details – Clear photos and descriptions
  • Secure checkout – Stripe handles all payments

All payments are protected by Stripe's buyer protection. If something goes wrong, you can dispute through your bank/card issuer.

Advanced Features

Yes! Your products are automatically structured for Google Shopping with the right data (title, price, images, GTIN/EAN) for Google Merchant Center.

Adding GTIN/EAN codes to your products improves their visibility in Google Shopping search results.

Your dashboard shows:
  • Views: How many people visit your shop/products
  • Clicks: Product and link clicks
  • Orders: Sales over time
  • Revenue: Total and per-product
  • Sources: Where visitors come from
  • Devices: Mobile vs desktop
  • Top products: Your best performers

Use this data to optimize your listings and marketing.

Custom domains are not currently supported. Your shop is at shops.troovo.ch/yourname. This URL:
  • Works immediately – no DNS setup
  • Includes SSL security automatically
  • Benefits from Troovo's domain authority

We may add custom domain support in the future.

See main FAQ

For questions about accounts, verification, and Pro subscriptions:

Verification info Pro account info Safety information See main FAQ